姜毅，男，朝鮮族，經濟學博士，畢業于韓國中央大學應用經濟學專業。Betvictor中文版Betvictor中文版市場營銷專業教師，講師（副教授待遇）。

主要研究領域：消費者經濟、行為經濟與消費者行為、零售與物流經濟、慈善經濟等。

學術研究室：Betvictor中文版Betvictor中文版樓5樓博士工作室

工作與科研專用郵箱：jiang_yi@ahszu.edu.cn

私人郵箱：y_jiang_ch@163.com

主要科研成果：

Jiang, Y., Wang, X.Q. & Yuen, K.F.*, 2021. Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation. Journal of Retailing and Consumer Services, 63, 102720. SSCI，JCR分區一區，IF=7.135.（第一作者）

Jiang, Y., Lai, P.*, Chang, C. H., Yuen, K. F., Li, S. & Wang, X., (2021). Sustainable management for Fresh Food E-Commerce Logistics Services. Sustainability, 13(6), 3456. SSCI/SCI，JCR分區二區，IF=3.251.（第一作者）

Jiang, Y.& Zhao, J. J., (2021). Consumer Psychological Factors that Affect Chinese Donation Satisfaction and Continuous Donation Intention with Food Banks. Journal of International Trade & Commerce, 17(1), 131-152.韓國KCI (Korea Citation Index)核心.（第一作者）

Jin, H. J. &Jiang, Y.*, (2020). A study on factors affecting citizen’s willingness to donate to Food Bank. KOREAN JOURNAL OF FOOD MARKETING ECONOMICS, 37(2), 19-49.韓國KCI (Korea Citation Index)核心.（通訊作者、導師外第一作者）

 學術兼職：

SSCI期刊《Journal of Retailing and Consumer Services》、《Technology Analysis & Strategic Management》、《Learning and Individual Differences》的審稿人，一般國外期刊《Continuity & Resilience Review》的審稿人。

 承擔教學課程：西方經濟學、行為經濟學、消費者行為等。

Yi Jiang,

Ph.D. in Economics, Assistant Professor of Suzhou University.

Office Address:Doctoral Research Office, Business School of Suzhou University, Suzhou,Anhui, China, 341300

Academic work email: jiang_yi@ahszu.edu.cn

Private Email: y_jiang_ch@163.com

Education:

Ph.D. in Economics, School of Economics, Chung-Ang University, Seoul, Korea, August 2020

M.A. in Department of Business Administration, Daejin University, Korea, February 2015

B.A. in Department of Business Administration, Daejin University, Korea,August 2012

Major Research Areas:

Consumer economy; Behavioral Economics and Consumer Behavior; Retail and Logistics Economy; Charity Economy etc.

Employment:

Assistant Professor, Business School of Suzhou University, Nov.2021 - present.

Selected Publications:

Jiang, Y., Wang, X.Q. & Yuen, K.F.*, 2021. Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation. Journal of Retailing and Consumer Services, 63, 102720. SSCI,IF=7.135,JCR Q1.

Jiang, Y., Lai, P.*, Chang, C. H., Yuen, K. F., Li, S. & Wang, X., (2021). Sustainable management for Fresh Food E-Commerce Logistics Services. Sustainability, 13(6), 3456. SSCI/SCI,IF=3.251, JCR Q2.

Jiang, Y.& Zhao, J. J., (2021). Consumer Psychological Factors that Affect Chinese Donation Satisfaction and Continuous Donation Intention with Food Banks. Journal of International Trade & Commerce, 17(1), 131-152. KCI (Korea Citation Index), in Korean.

Jin, H. J. &Jiang, Y.*, (2020). A study on factors affecting citizen’s willingness to donate to Food Bank. KOREAN JOURNAL OF FOOD MARKETING ECONOMICS, 37(2), 19-49. KCI (Korea Citation Index), in Korean. (Corresponding Author）

Teaching courses undertaken:

<Principles of Economics>, <Behavioral Economics>, <Consumer Behavior>etc.